Programmatic Advertising

What is Programmatic Advertising?

Imagine having a digital assistant that handles your online advertising—selecting the right platforms, purchasing ad space, and optimizing campaigns for the best outcomes. That’s essentially what programmatic advertising does. It leverages Artificial Intelligence (AI) and Machine Learning (ML) to automate and enhance the process of buying and placing online ads, maximizing reach, and delivering superior returns on your investment.

Example Use Case

Let’s say you’re running ads for a luxury skincare brand and you want to reach women who earn well, live in cities, and love natural beauty products.

You don’t just want any clicks—you want the right people seeing your ad.

latforms like Google or Facebook show you basic information about your audience—things like age, gender, and interests. That’s useful, but it’s limited.

Now compare that to programmatic, which gives you much deeper insights.

With Google or Facebook, you might learn:

  • They’re women, aged 25–44

  • They like “skincare” or “natural products”

But with programmatic, you can go deeper and find out:

  • These women live in higher-income areas

  • They shop at stores like Harrods or Selfridges

  • They use Apple devices

  • They watch beauty videos on smart TVs

  • They read premium lifestyle websites like Vogue or Elle

Why Choose Programmatic Advertising?

Programmatic advertising offers significant advantages over traditional methods:

  • Better Reach: Brands can reach up to 11% more unique customers without increasing budgets.

  • Efficiency: It’s faster and more cost-effective, reducing the manual effort required to manage campaigns.

  • Data-Driven: Advanced analytics ensure your ads are delivered to the right audience at the right time.

Key Industry Insights

Programmatic advertising is rapidly reshaping the digital marketing landscape. Here are some compelling stats:

  1. Market Dominance: In 2021, programmatic advertising accounted for a staggering 86.5% of digital display ad spending.

  2. Video Ad Growth: By 2023, programmatic video advertising spend more than doubled compared to 2020 levels.

  3. Revenue Share: By 2026, programmatic ads are projected to generate 86% of all digital advertising revenue.

  4. Market Size: The global programmatic advertising platform market was valued at $8.43 billion in 2023.

The Future of Advertising

The growing demand for programmatic advertising highlights its effectiveness in scaling campaigns and achieving measurable results. As more marketers turn to this technology, programmatic ads are set to become the backbone of digital marketing strategies.

Leverage Programmatic with Blakeshore

At Blakeshore, we specialize in creating and managing programmatic campaigns that drive measurable success. Whether it’s optimizing ad spend or reaching your ideal audience, our team ensures you stay ahead of the curve.

See our case study to find out more.